7 Steps on How to Create Online Courses That Sell

Online courses have become an increasingly popular way to learn new skills, advance careers, and even start businesses. With the rise of e-learning platforms like Udemy, Coursera, and Skillshare, it's now easier than ever to create and sell online courses. 

According to a research conducted by eLearning Industry, creating online courses that sell requires a strategic approach and careful planning. The research found that successful course creators focus on defining their target audience, choosing a topic that is in high demand, and creating engaging and interactive course content. 

They also utilize effective marketing strategies to reach their target audience and continuously update and improve their courses based on student feedback. The research emphasizes the importance of understanding the needs and preferences of your target audience to create a course that meets their specific needs and provides value. 

But with so many courses available, how do you make sure yours stands out and sells? In this guide, we'll take you through the steps to create online courses that sell.

How to Create Online Courses That Sell

7 Steps on How to Create Online Courses That Sell

Step 1: Define your target audience 

The first step in creating an online course that sells is to define your target audience. Ask yourself who your ideal student is and what their needs and pain points are. This will help you create a course that addresses their specific needs and interests. Some questions to ask yourself when defining your target audience are:
  • What age range are they in?
  • What level of education do they have?
  • What are their interests and hobbies?
  • What challenges or problems do they face that your course can help solve?

Step 2: Choose a topic 

Once you've defined your target audience, the next step is to choose a topic for your course. Consider your expertise and experience in a particular field, as well as your audience's needs and interests. Some tips for choosing a topic are:
  • Choose a topic that you're passionate about and that aligns with your expertise.
  • Make sure the topic has a high demand and is something people are willing to pay to learn.
  • Research other courses in your niche and find gaps or areas that you can improve upon.

Step 3: Plan your course content 

Now that you have a topic, it's time to plan your course content. This involves outlining your course structure, creating lessons, and deciding on the format of your course (e.g., video, text, audio). Some tips for planning your course content are:
  • Break your course down into modules or lessons.
  • Create engaging and interactive content that keeps your students interested and motivated.
  • Use a variety of formats (e.g., videos, quizzes, assignments) to cater to different learning styles.
  • Keep your course concise and focused on the main topic.

Step 4: Choose a platform 

Choosing the right platform to host and sell your course is crucial for success. Consider factors such as pricing, features, and ease of use when selecting a platform. Some popular platforms for hosting and selling online courses are:
  • Udemy
  • Teachable
  • Kajabi
  • Thinkific

Step 5: Market your course 

Once your course is live, it's time to start marketing it to your target audience. Some effective ways to market your course are:
  • Create a landing page that highlights the benefits of your course and includes a call-to-action to sign up.
  • Use social media platforms to promote your course and engage with potential students.
  • Reach out to influencers in your niche and offer them a free course in exchange for a review or promotion.
  • Offer a limited-time discount or promotion to incentivize early sign-ups.

Step 6: Gather feedback and make improvements 

Once your course is up and running, it's important to gather feedback from your students and make improvements where necessary. Some ways to gather feedback are:
  • Send out surveys or questionnaires to your students.
  • Monitor reviews and comments on your course platform and social media.
  • Analyze course completion rates and engagement metrics to identify areas for improvement.
Based on feedback, make changes to your course content, structure, or delivery to improve student satisfaction and increase sales.

Step 7: Continuously promote and update your course 

Finally, it's important to continuously promote and update your course to maintain its relevance and attract new students. Some ways to do this are:
  • Offer periodic updates and add-ons to your course to keep it fresh and valuable.
  • Use email marketing and social media to promote your course to your target audience.
  • Collaborate with other course creators or influencers in your niche to reach a wider audience.


Q. How much time does it take to create an online course? 
A. The time it takes to create an online course varies depending on several factors such as the length and complexity of the course content, the quality of the production, and the level of expertise of the course creator. On average, it can take anywhere from a few weeks to several months to create an online course.

Q. Do I need to be an expert in my field to create an online course? 
A. While it's important to have expertise in your chosen field, it's not necessary to be an expert to create an online course. As long as you have knowledge and skills that others can benefit from, you can create a valuable and informative course.

Q. How much should I charge for my online course? 
A. The price of your online course depends on several factors such as the length and complexity of the course content, the value it provides to students, and the market demand for the course topic. Research similar courses in your niche to get an idea of the average price range and adjust accordingly.

Q. Can I make changes to my online course after it's launched? 
A. Yes, you can make changes to your online course after it's launched based on feedback and student needs. It's important to continuously improve and update your course to maintain its relevance and value.


Creating an online course that sells requires careful planning, research, and execution. By defining your target audience, choosing a topic, planning your content, selecting the right platform, marketing your course, gathering feedback, and promoting and updating your course, you can create a successful and profitable online course. Follow this step-by-step guide to create online courses that sell and take your expertise and passion to the next level.

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