How to Marketing a Small Business Locally 2023

As a small business owner, you know how important it is to attract customers and grow your business. But with so much competition in today's market, it can be challenging to stand out and make a name for yourself. This is why local marketing is crucial to the success of your business.

According to a study by BrightLocal, 97% of consumers search for local businesses online, making it crucial for small businesses to have a strong online presence. The study also found that 88% of consumers trust online reviews as much as personal recommendations, highlighting the importance of positive online reviews for local businesses.

Additionally, 82% of smartphone users conduct "near me" searches, demonstrating the importance of optimizing for local search keywords. Overall, the research emphasizes the importance of local marketing for small businesses to attract and retain customers in their local area.

In this article, we will discuss the best practices for marketing a small business locally, so you can build your brand and attract customers in your community.

How to Marketing a Small Business Locally

Understanding Local Marketing

Before we dive into the specifics of local marketing, it's essential to understand what it is and why it's crucial for your business. Local marketing refers to the strategies and tactics used to attract customers within your community. It involves building relationships with your audience, engaging with them on a personal level, and creating a strong local presence for your brand. 

By focusing on your community, you can create loyal customers who will support your business and spread the word to others.

Identifying Your Target Audience

The first step in local marketing is identifying your target audience. Who are the people in your community who would benefit from your products or services? What are their needs and pain points? Understanding your target audience will help you create a marketing plan that resonates with them and addresses their specific needs.

Creating a Local SEO Strategy

One of the most effective ways to attract local customers is through local search engine optimization (SEO). Local SEO involves optimizing your website and online presence to rank higher in local search results. 
This means:
  • Optimizing your website for local keywords
  • Creating Google My Business listings
  • Building citations from local directories.

Leveraging Social Media

Social media is another powerful tool for local marketing. By creating a strong social media presence, you can engage with your audience, build relationships, and promote your brand. Consider creating a Facebook page, Instagram profile, and Twitter account to connect with your local community. Share updates, photos, and videos to keep your audience engaged and interested in your business.

Building Local Partnerships

Another effective local marketing strategy is building partnerships with other local businesses and organizations. By collaborating with others, you can reach new audiences, build credibility, and create a sense of community around your brand. 
  • Hosting joint events
  • Sponsoring local sports teams
  • Partnering with other businesses to offer discounts or promotions.

Creating Engaging Content

Content marketing is a powerful tool for building your brand and attracting customers. By creating engaging and informative content, you can establish yourself as an authority in your industry and build trust with your audience. Consider creating blog posts, videos, or podcasts that address your audience's needs and interests.

Using Print Media

Although digital marketing is critical for small businesses, print media can still be a useful tool for local marketing. Consider creating business cards, flyers, or brochures to distribute within your community. These materials can help you build brand recognition and attract customers who may not be active online.

Monitoring Your Results

As with any marketing strategy, it's essential to monitor your results and adjust your approach accordingly. Use tools like Google Analytics to track website traffic and engagement, and monitor your social media metrics to see how your audience is responding to your content. By staying on top of your results, you can refine your approach and make the most of your marketing efforts.


Marketing a small business locally can be challenging, but by following these best practices, you can build your brand and attract customers in your community. Remember to focus on your target audience, create a strong local SEO strategy, leverage social media, build local partnerships, create engaging content, use print media, and monitor your results. 

With these tactics, you can stand out in your community and grow your business.


How long does it take to see results from local marketing efforts? 

The timeline for seeing results from local marketing efforts can vary depending on the tactics used and the industry. However, small businesses can typically expect to see improvements in website traffic, social media engagement, and customer inquiries within a few months of implementing a local marketing strategy.

How much should a small business budget for local marketing? 

The budget for local marketing can vary widely depending on the tactics used and the industry. Small businesses should assess their marketing goals and available resources before setting a budget. However, as a general guideline, small businesses should allocate at least 10% of their revenue towards marketing efforts.

What are some effective local marketing tactics for small businesses with limited budgets? 

Small businesses with limited budgets can still implement effective local marketing tactics, such as creating a Google My Business listing, leveraging social media, participating in community events, and partnering with other local businesses. These tactics can help small businesses build brand awareness and reach their target audience without breaking the bank.

How can a small business stand out in a competitive local market? 

To stand out in a competitive local market, small businesses should focus on creating a unique value proposition, providing exceptional customer service, and building strong relationships with their customers. By going above and beyond for their customers, small businesses can differentiate themselves from their competitors and build a loyal customer base.

Can outsourcing local marketing be a good option for small businesses? 

Outsourcing local marketing can be a good option for small businesses that don't have the time or resources to handle marketing efforts in-house. By working with a reputable marketing agency or freelancer, small businesses can access expertise and resources that they may not have in-house, and focus on other core business functions. However, it's important to carefully vet potential partners and ensure that they have a track record of success in local marketing for small businesses.
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