When Can I Make Money on YouTube?

Are you looking to monetize your YouTube channel but not sure when to expect a payout?
In this article, we’ll go over the requirements to monetize your channel, the factors that influence your earning potential, and tips to increase your income on YouTube.

                                      When Can I Make Money on YouTube?

Requirements to Monetize Your Channel

Before you can start earning money on YouTube, you need to meet the following requirements:

1. 1,000 Subscribers

Your channel must have at least 1,000 subscribers.

2. 4,000 Watch Hours

In addition to 1,000 subscribers, your channel must have accumulated 4,000 watch hours in the last 12 months.

3. Ad-Friendly Content

Your videos must comply with YouTube’s advertiser-friendly content guidelines.

4. YouTube Partner Program (YPP) Terms

Lastly, you must agree to and follow the YouTube Partner Program (YPP) terms.

Once you meet these requirements, you can apply to join the YPP and start monetizing your videos.

Factors That Influence Your Earning Potential

While meeting the requirements is necessary to monetize your channel, it doesn’t guarantee a significant income. Several factors affect your earning potential on YouTube, including:

1. Advertisers

The amount of money you earn from ads depends on the demand for ad space and the bidding process by advertisers. If advertisers aren’t interested in your audience, or if they aren’t willing to bid high enough for ad space, your earnings will be lower.

2. Video Length and Engagement

Longer videos tend to have more ads, which can increase your earnings. However, if viewers aren’t engaged in your content, they’re less likely to watch ads or click on them, resulting in lower earnings.

3. Viewer Demographics

Advertisers target specific demographics, and the more valuable your audience is to them, the more they’re willing to pay for ad space. For example, if your audience is mostly teenagers, advertisers may not be as interested in your channel as they would be if your audience was primarily adults with high purchasing power.

4. Type of Ad

Different ad types have different payment rates. For example, pre-roll ads (ads that play before your video) tend to pay more than display ads (ads that appear as banners on your video).

Tips to Increase Your Income on YouTube

According to a research study conducted by Influencer Marketing Hub in 2021, the average YouTuber earns $0.01 to $0.03 per view. The study also found that the most successful YouTubers have diversified income streams, such as merchandise sales, sponsorships, and affiliate marketing, in addition to ad revenue. 

Furthermore, the study showed that YouTubers who optimize their videos for SEO and engage with their audience tend to have higher viewership and earnings.

Now that you understand the requirements and factors that affect your earning potential, here are some tips to increase your income on YouTube:

1. Optimize Your Videos for SEO

Make sure your videos are optimized for search engines by using relevant keywords in your titles, descriptions, and tags. This will increase the visibility of your videos and attract more viewers.

2. Encourage Viewers to Subscribe

Ask viewers to subscribe to your channel and turn on notifications. This will increase your subscriber count, which is a crucial requirement to monetize your channel.

3. Engage with Your Audience

Engage with your viewers by responding to comments, creating polls, and hosting Q&A sessions. This will increase your engagement and build a loyal fan base.

4. Diversify Your Income Streams

Don’t rely solely on ad revenue to monetize your channel. You can also make money through sponsorships, merchandise sales, and affiliate marketing.

5. Continuously Improve Your Content

Lastly, continuously improve the quality of your videos and experiment with different formats and styles. This will keep your audience engaged and attract new viewers.

Successful YouTubers Who Overcame Early Struggles.

There have been many successful YouTubers who initially struggled to gain traction on the platform. Here are a few examples:


PewDiePie, whose real name is Felix Kjellberg, started his YouTube channel in 2010, but it took him several years to gain a significant following. He focused on creating content that he enjoyed, such as video game commentaries and vlogs, and gradually built a community of loyal fans. 

Today, PewDiePie is one of the most popular YouTubers in the world, with over 110 million subscribers and billions of views.


Zoe Sugg, who goes by the username Zoella on YouTube, started her channel in 2009 and initially struggled to attract viewers. However, she persisted and continued to upload videos, focusing on beauty and lifestyle content. 

Her breakthrough came in 2012 when she collaborated with a popular makeup brand, which helped her gain more exposure. Today, Zoella has over 11 million subscribers and has expanded her brand to include books, beauty products, and a lifestyle blog.

Casey Neistat

Casey Neistat, a filmmaker and entrepreneur, started his YouTube channel in 2010 but didn't gain widespread recognition until several years later. He experimented with different types of content, such as short films and daily vlogs, and gradually built a dedicated following. 

His big break came in 2015 when he uploaded a video about the safety of hoverboards, which went viral and helped him gain millions of subscribers. Today, Casey is one of the most respected creators on YouTube, known for his cinematic style and storytelling abilities.

These examples show that success on YouTube often requires persistence, hard work, and a willingness to experiment and try new things. Even if you don't see immediate results, don't give up – keep creating content that you're passionate about and focus on building a community of engaged viewers.


Q: How much money can I make on YouTube? 
A: The amount of money you can make on YouTube varies depending on several factors, such as the number of views, the type of ads, and the bidding process by advertisers. However, on average, YouTubers earn $0.01 to $0.03 per view.

Q: Can I monetize my videos if they contain copyrighted material? 
A: No, you cannot monetize videos that contain copyrighted material without obtaining the necessary permissions or licenses. YouTube has a Content ID system that automatically detects copyrighted material, and if you monetize such videos, you risk getting your channel removed or receiving copyright strikes.

Q: Do I need to be a full-time YouTuber to make money? 
A: No, you don't need to be a full-time YouTuber to make money. Many successful YouTubers have other jobs or businesses and use YouTube as a side income stream. However, the more time and effort you put into your channel, the more income you can generate.

Q: Can I still monetize my channel if I don't meet the requirements? 
A: No, you cannot monetize your channel if you don't meet the requirements. However, you can still make money on YouTube through other means, such as sponsorships, merchandise sales, and affiliate marketing.

Q: How long does it take to start making money on YouTube? 
A: It varies depending on your content, niche, and audience. Some YouTubers start making money within a few months of starting their channels, while others may take years to reach the monetization threshold. However, with dedication, patience, and the right strategies, you can increase your chances of success on YouTube.


Making money on YouTube takes time, effort, and patience. You need to meet the requirements, understand the factors that influence your earning potential, and implement strategies to increase your income. 

By By optimizing your videos for SEO, engaging with your audience, diversifying your income streams, and continuously improving your content, you can increase your chances of success on YouTube. Remember to focus on providing value to your viewers and building a community, and the money will follow.
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